Redemption Codes Now Cover All In-App Purchases: A Strategic Shift

Apple has announced a notable update for App Store developers: starting later in 2025, iOS games and apps will be able to offer redemption codes for any type of in-app purchase—not just auto-renewable subscriptions. According to reports from MacRumors and statements by Apple, this expansion is set to roll out by the end of the year and marks a significant evolution in how developers can promote their games, engage users, and fine-tune their monetization strategies.

Previously, Apple introduced redemption codes in 2020, but they were limited to subscriptions. The broadened scope now includes consumable items such as in-game currency or power-ups, providing developers with new levers to drive user acquisition and engagement.

Broadening Promotional Horizons for Developers

Developers will soon be able to distribute unique, alphanumeric codes that grant users access to free or discounted in-app content. Sources including