iPhone 16e Gains Traction but Not Dominance in Europe
The introduction of Apple’s iPhone 16e to the European market has drawn industry attention after the device entered the region’s top ten best-selling smartphones in March 2025. According to data from Counterpoint Research, as cited by AppleInsider, the iPhone 16e claimed the ninth spot in these rankings during its launch month, accounting for 8% of Apple’s unit sales and 2% of total smartphone sales in Europe.
While Apple’s established fanbase and retail presence typically support new product launches, this midtier entrant is facing notable headwinds. The iPhone 16e’s performance, though statistically significant, lags behind the results achieved by prior midrange Apple devices, such as the iPhone SE. Counterpoint’s data suggests that a competitive pricing landscape, combined with macroeconomic pressures, may be limiting broader adoption within price-sensitive segments of the European market.