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Craig Federighi

Behind Apple’s Siri Delay: WWDC 2025 Interviews Reveal Strategic AI Approach

By Robert DeLuca in WWDC on

Apple Insiders Address the Timing of Siri Upgrades at WWDC 2025

During a week of post-WWDC 2025 interviews, Apple executives Craig Federighi (software engineering chief) and Greg Joswiak (marketing chief) offered significant insight into one of the event’s top stories: the delay of a more personalized Siri, now slated for release no earlier than 2026. This marks a pivotal moment for Apple enthusiasts tracking the company's evolving artificial intelligence strategy and its measured approach to public launches of ambitious features.

Clarity on Siri Timelines

According to interviews with The Wall Street Journal’s Joanna Stern and Tom’s Guide, Federighi and Joswiak confirmed that the highly anticipated AI-powered Siri enhancements, previously expected with iOS 18, will reach users in 2026 at the earliest. This narrows earlier vague promises of “the coming year,” and aligns expectations across Apple’s user base. Apple had begun marketing around advanced Siri capabilities, intensifying

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Apple Clarifies Why iPadOS Stays Distinct from macOS Despite Mac-Like Upgrades

By Robert DeLuca in iPadOS on

iPadOS Evolution: Balancing Familiarity and Uniqueness

With the arrival of iPadOS 26, Apple has introduced a suite of desktop-like multitasking features, including a revamped windowing system and a streamlined swipe-down menu bar. These changes, announced at WWDC 2025 and detailed in press and media interviews, have sharpened focus on an old question among Apple enthusiasts: why doesn't the iPad simply run macOS, now that Apple Silicon powers both device lines?

According to Apple's Senior Vice President of Software Engineering, Craig Federighi, the answer centers on user experience. In a recent interview with Swiss journalist Rafael Zeier, Federighi explained that iPadOS 26 aims to “retain all the simplicity of the iPad, but still allow iPad users who want to go deeper and further to push it at their own pace to doing more.” As reported, he emphasized that macOS, while more familiar to professional users, is "not optimized for touch-screens," a

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Apple Defends Siri Demo Authenticity After WWDC Amid Delayed Rollout

By Robert DeLuca in Siri on

Apple Clarifies Status of Personalized Siri Features After Speculation

In recent weeks, Apple executives have responded directly to persistent rumors regarding the authenticity of its personalized Siri demonstration at WWDC 2024. This comes as scrutiny mounted following Apple’s decision to delay these advanced Siri capabilities until at least 2026—a move that has drawn intense interest among Apple watchers tracking the company’s AI and voice assistant roadmap.

Executives Address "Demoware" Claims

Apple’s software chief Craig Federighi and marketing chief Greg Joswiak, speaking to The Wall Street Journal’s Joanna Stern and other outlets, categorically denied suggestions that the WWDC Siri demo was staged or nonfunctional. “We were filming real working software, with a real large language model, with real semantic search, that's what you saw,” Federighi told Stern, directly addressing industry speculation. Joswiak, for his part, rebuffed the notion that the demo was only for show, stating

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Apple Details the Engineering Roadblocks Behind Siri’s Personalized Feature Delay

By Robert DeLuca in Apple Intelligence on

A Closer Look: Why Personalized Siri Features Remain on Hold

Apple’s decision to delay the rollout of personalized Siri capabilities has become a focal point of discussion among the company’s most dedicated followers. The company publicly outlined the reasons behind the shift in their plans following heightened anticipation after announcements at WWDC 2024 and subsequent promotion of the new features.

High Expectations Meet Technical Constraints

According to statements from Apple software chief Craig Federighi, provided to Tom’s Guide and TechRadar in June 2025 interviews, the first-generation architecture built for the enhanced Siri features fell short of Apple’s internal benchmarks for performance and reliability. Despite proof-of-concept progress, Federighi stated that achieving the "Apple-level" standard of quality demanded a pivot to a second-generation system. This transition, reportedly finalized by spring 2025, required restarting much of the development process, leading to an estimated year-long delay in launch.

Greg Joswiak,

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