Apple Games app - Apple Rumors

Apple Expands In-App Redemption Codes for iPhone Games, Signaling Gaming Focus

Redemption Codes Now Cover All In-App Purchases: A Strategic Shift

Apple has announced a notable update for App Store developers: starting later in 2025, iOS games and apps will be able to offer redemption codes for any type of in-app purchase—not just auto-renewable subscriptions. According to reports from MacRumors and statements by Apple, this expansion is set to roll out by the end of the year and marks a significant evolution in how developers can promote their games, engage users, and fine-tune their monetization strategies.

Previously, Apple introduced redemption codes in 2020, but they were limited to subscriptions. The broadened scope now includes consumable items such as in-game currency or power-ups, providing developers with new levers to drive user acquisition and engagement.

Broadening Promotional Horizons for Developers

Developers will soon be able to distribute unique, alphanumeric codes that grant users access to free or discounted in-app content. Sources including

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iOS 26 to Debut Dedicated Games App—A Central Hub for Apple Arcade and Beyond

Apple’s Next Gaming Move: The Dedicated Games App in iOS 26

Apple enthusiasts tracking the evolution of gaming on iOS will find a notable shift in strategy this year. According to multiple reports, including Bloomberg, iOS 26 is set to introduce a standalone Games app that will unify Apple Arcade and third-party titles, replacing the existing Games tab in the App Store. This development positions gaming more prominently within the Apple ecosystem ahead of WWDC 2025, which begins June 9.

A Unified Hub: Structure and Purpose

Sources including AppleInsider and MacRumors indicate the new Games app will feature a tabbed layout, with sections for Home, Arcade, Play Together, Library, and Search. This mirrors the App Store’s own app discoverability model, but with a focused lens on gaming content.

Home: Showcasing featured games and curated selections
Arcade: Dedicated to Apple Arcade’s subscription-based library
Play Together: Emphasizing multiplayer experiences

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