Apple’s App Store Drives Unprecedented $1.3 Trillion Developer Economy in 2024

Apple has announced that the global App Store ecosystem generated $1.3 trillion in developer billings and sales for 2024, a milestone underscoring both the platform’s economic scale and its continued growth as a global marketplace for digital innovation. The data, compiled in a report by Analysis Group and funded by Apple, arrives ahead of the company's Worldwide Developers Conference (WWDC) and delineates a platform at the intersection of developer opportunity, regulatory scrutiny, and evolving monetization strategies.

Key Metrics Show Major Growth Across Segments

According to the Analysis Group study, the App Store ecosystem nearly tripled since 2019, rising from $514 billion to $1.3 trillion across digital goods, physical goods, and in-app advertising. Physical goods and services—primarily driven by global surges in online food delivery and grocery ordering—accounted for over $1 trillion of