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Apple Design Awards

2025 Apple Design Awards Signal Strategic Trends Ahead of WWDC

By Robert DeLuca in Apple Design Awards on

2025 Apple Design Awards: Markers of Innovation Before WWDC

Apple’s announcement of the 2025 Apple Design Awards, made public less than a week before the Worldwide Developers Conference (WWDC), offers keen insight into the company’s directional priorities for its ecosystem and developer community. The annual awards not only highlight technical excellence and design innovation but also illuminate emerging trends that may shape Apple's imminent software and hardware updates.

Distinctive App and Game Excellence Across Six Categories

According to Apple’s official press release the awards for 2025 were distributed across six core categories:

  • Delight and Fun: CapWords (app), Balatro (game)
  • Innovation: Play (app), PBJ – The Musical (game)
  • Interaction: Taobao (app), Dredge (game)
  • Inclusivity: Speechify (app), Art of Fauna (game)
  • Social Impact: Watch Duty (app), Neva (game)
  • Visuals and Graphics: Feather: Draw in 3D (app), Infinity Nikki (game)

In total, Apple selected twelve winners—one app and one game

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Apple Design Awards 2025: Highlighting Innovation with Balatro and Watch Duty

By Robert DeLuca in Apple Design Awards on

Every year, the run-up to Apple’s Worldwide Developers Conference (WWDC) brings a moment where the spotlight turns not to hardware or software roadmaps, but to the creativity fueling the App Store. Apple has announced the winners of the 2025 Apple Design Awards, a tradition that honors excellence in app and game development, less than a week ahead of WWDC’s next major keynote.

Recognizing Creativity and Craftsmanship

The Apple Design Awards have become a central pillar in Apple’s relationship with its developer community. According to Apple’s official statement, 36 finalists were chosen from across the globe, with 12 winners ultimately selected for their exceptional design and technical achievement. Each of the six main categories featured one app and one game as winners, underscoring both functional and entertainment-focused innovation.

Susan Prescott, Apple’s vice president of Worldwide Developer Relations, stated: “Developers continue to push the boundaries of what's

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