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Behind Apple’s Siri Delay: WWDC 2025 Interviews Reveal Strategic AI Approach

By Robert DeLuca in WWDC on

Apple Insiders Address the Timing of Siri Upgrades at WWDC 2025

During a week of post-WWDC 2025 interviews, Apple executives Craig Federighi (software engineering chief) and Greg Joswiak (marketing chief) offered significant insight into one of the event’s top stories: the delay of a more personalized Siri, now slated for release no earlier than 2026. This marks a pivotal moment for Apple enthusiasts tracking the company's evolving artificial intelligence strategy and its measured approach to public launches of ambitious features.

Clarity on Siri Timelines

According to interviews with The Wall Street Journal’s Joanna Stern and Tom’s Guide, Federighi and Joswiak confirmed that the highly anticipated AI-powered Siri enhancements, previously expected with iOS 18, will reach users in 2026 at the earliest. This narrows earlier vague promises of “the coming year,” and aligns expectations across Apple’s user base. Apple had begun marketing around advanced Siri capabilities, intensifying

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WWDC25 Day 4: Apple Intelligence Shapes a Unified, AI-Driven Apple Ecosystem

By Robert DeLuca in WWDC25 on

Apple Intelligence at the Center of WWDC25

On Day 4 of WWDC25, Apple placed its next-generation AI framework—Apple Intelligence—at the core of sweeping updates across iOS, iPadOS, macOS, watchOS, tvOS, and visionOS. According to Apple’s official WWDC agenda, developers were invited to deep-dive sessions focused on integrating machine learning and AI capabilities into their apps. The broader significance, documented by sources including MacRumors and 9to5Mac, lies in Apple’s pronounced strategy shift: tightly embedding AI and a cohesive design ethos across its entire ecosystem.

"Liquid Glass" and the Visual Synthesis of Apple Platforms

Apple debuted the "Liquid Glass" design language, a visually fluid and modern interface slated to define at least the next decade of user experience on iOS, iPadOS, and macOS. This marks Apple’s most comprehensive aesthetic overhaul since the advent of flat design in iOS 7. iOS 26, iPadOS 26, and macOS Tahoe share

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Apple Defends Siri Demo Authenticity After WWDC Amid Delayed Rollout

By Robert DeLuca in Siri on

Apple Clarifies Status of Personalized Siri Features After Speculation

In recent weeks, Apple executives have responded directly to persistent rumors regarding the authenticity of its personalized Siri demonstration at WWDC 2024. This comes as scrutiny mounted following Apple’s decision to delay these advanced Siri capabilities until at least 2026—a move that has drawn intense interest among Apple watchers tracking the company’s AI and voice assistant roadmap.

Executives Address "Demoware" Claims

Apple’s software chief Craig Federighi and marketing chief Greg Joswiak, speaking to The Wall Street Journal’s Joanna Stern and other outlets, categorically denied suggestions that the WWDC Siri demo was staged or nonfunctional. “We were filming real working software, with a real large language model, with real semantic search, that's what you saw,” Federighi told Stern, directly addressing industry speculation. Joswiak, for his part, rebuffed the notion that the demo was only for show, stating

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Apple Details the Engineering Roadblocks Behind Siri’s Personalized Feature Delay

By Robert DeLuca in Apple Intelligence on

A Closer Look: Why Personalized Siri Features Remain on Hold

Apple’s decision to delay the rollout of personalized Siri capabilities has become a focal point of discussion among the company’s most dedicated followers. The company publicly outlined the reasons behind the shift in their plans following heightened anticipation after announcements at WWDC 2024 and subsequent promotion of the new features.

High Expectations Meet Technical Constraints

According to statements from Apple software chief Craig Federighi, provided to Tom’s Guide and TechRadar in June 2025 interviews, the first-generation architecture built for the enhanced Siri features fell short of Apple’s internal benchmarks for performance and reliability. Despite proof-of-concept progress, Federighi stated that achieving the "Apple-level" standard of quality demanded a pivot to a second-generation system. This transition, reportedly finalized by spring 2025, required restarting much of the development process, leading to an estimated year-long delay in launch.

Greg Joswiak,

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Internal Siri AI Approaches ChatGPT Performance as Apple Weighs Broader Release

By Robert DeLuca in Apple Intelligence on

The landscape of artificial intelligence voice assistants is rapidly evolving, and Apple is intensifying its efforts to remain at the forefront. According to a recent Bloomberg report, Apple has been internally testing advanced Large Language Models (LLMs) for Siri—models that, in some benchmarks, approach or even match the capabilities of industry leaders such as OpenAI's ChatGPT.

Internal AI Models: Significant Progress

While Apple recently introduced Apple Intelligence, a suite of AI-powered features focused on privacy and on-device processing, sources indicate that much more powerful LLMs are in development within the company. The report details that Apple’s research teams are currently experimenting with models spanning a range of complexities, including LLMs with 3 billion, 7 billion, 33 billion, and up to 150 billion parameters. For context, models at the top end of this range are similar in size to those that underpin today's leading AI chatbots.

Apple has reportedly

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