Menu

Apple Rumors

Your one stop for all things related to Apple news and rumors

Apple Plans AI-Powered Shortcuts App Upgrade With Apple Intelligence Integration

By Robert DeLuca in Shortcuts on

Apple is set to deliver a major upgrade to its Shortcuts app, aiming to enhance automation capabilities with Apple Intelligence integration, according to a recent Bloomberg report. This strategic move reflects Apple's broader push to infuse on-device intelligence across its platforms, positioning Shortcuts as a key entry point for both power users and newcomers seeking productivity gains on iOS, iPadOS, and macOS.

The Evolution of Shortcuts: From Workflow to Apple Intelligence

Shortcuts began as Workflow, an independent app acquired by Apple in 2017. Since its rebranding and integration into iOS in 2018, Shortcuts has enabled users to assemble multi-step workflows—termed "shortcuts"—that automate sequences from launching apps to manipulating files and sending routine messages. As automation needs have grown more sophisticated, Apple has steadily expanded Shortcuts’ capabilities, making it a core utility for developers, enthusiasts, and productivity-focused users alike.

According to Bloomberg’s Mark Gurman, Apple is now preparing

…

Apple Challenges EU Interoperability Demands: What the DMA Appeal Means for iOS

By Robert DeLuca in Apple on

Apple is pushing back against a major regulatory milestone in the European Union, appealing interoperability requirements imposed by the Digital Markets Act (DMA). The company filed its challenge with the EU's General Court in Luxembourg on May 30, targeting the European Commission's directive to open up iOS to increased third-party device access and data sharing.

EU Digital Markets Act: Targeting Interoperability

The Digital Markets Act is a wide-reaching regulatory initiative intended to increase competition and consumer choice among large technology platforms, which the EU designates as "gatekeepers." Since 2024, Apple has been subject to several DMA mandates, including requirements on App Store payment links and alternate browser engines. The latest provision, confirmed by the European Commission in March 2025, mandates that Apple provide interoperability with rival devices — not just within its own hardware ecosystem.

Key aspects of these interoperability rules include:

  • Allowing third-party smartwatches, headphones, and VR headsets to integrate
…

Internal Siri AI Approaches ChatGPT Performance as Apple Weighs Broader Release

By Robert DeLuca in Apple Intelligence on

The landscape of artificial intelligence voice assistants is rapidly evolving, and Apple is intensifying its efforts to remain at the forefront. According to a recent Bloomberg report, Apple has been internally testing advanced Large Language Models (LLMs) for Siri—models that, in some benchmarks, approach or even match the capabilities of industry leaders such as OpenAI's ChatGPT.

Internal AI Models: Significant Progress

While Apple recently introduced Apple Intelligence, a suite of AI-powered features focused on privacy and on-device processing, sources indicate that much more powerful LLMs are in development within the company. The report details that Apple’s research teams are currently experimenting with models spanning a range of complexities, including LLMs with 3 billion, 7 billion, 33 billion, and up to 150 billion parameters. For context, models at the top end of this range are similar in size to those that underpin today's leading AI chatbots.

Apple has reportedly

…

WWDC 2025: UI Overhaul Leads a Subdued Conference

By Robert DeLuca in WWDC on

WWDC 2025: UI Overhaul Leads a Subdued Conference

Apple’s Worldwide Developers Conference (WWDC) is frequently a launching pad for the company’s most impactful announcements, from hardware debuts to foundational software advancements. However, the 2025 iteration is shaping up to be a more restrained affair, based on credible reporting from Bloomberg’s Mark Gurman and corroborating industry sources. This year, Apple is projected to focus on software refinements and interface redesigns, rather than unveiling new marquee products or major next-generation technologies.

Recent WWDC High Points: A Stark Contrast

To understand WWDC 2025’s expected scope, it helps to revisit the preceding two conferences:

  • WWDC 2023: Apple introduced the Vision Pro mixed reality headset and unveiled visionOS. The Vision Pro represented Apple’s entry into spatial computing, generating considerable anticipation despite later experiencing restrained sales, due in part to its $3,499 price tag.
  • WWDC 2024: Marked by the launch
…

New macOS Tahoe Set to Debut at WWDC 2025

By Robert DeLuca in macOS 26 on

The Excitement Builds for macOS Tahoe

In just days, Apple enthusiasts around the world will tune in for the 2025 Worldwide Developers Conference (WWDC), where Apple is expected to unveil its latest operating system, macOS 26, now reportedly christened macOS Tahoe. Industry insiders and fans alike are eager to see what the tech giant has in store, following the recent leak from Bloomberg’s Mark Gurman, who shared that macOS 26 is named after California's picturesque Lake Tahoe.

Apple’s California Dreaming: The evolution of macOS Naming

Apple’s naming tradition for macOS reveals a significant shift over the years. While the company’s earliest operating systems were named after large cats – from Cheetah to Lion – the 2013 release of OS X Mavericks marked a transition toward names reflecting iconic Californian locations. This change aligned with Apple’s roots and cultural heritage, celebrating the diversity and grandeur of California itself.

…

Apple Updates Developer Policies and Guidelines

By Robert DeLuca in Apple on

Apple Updates Developer Policies and Guidelines

In a notable shift towards more developer-friendly practices, Apple has recently announced comprehensive updates to its App Store Review Guidelines, Apple Developer Program License Agreement, and Apple Developer Agreement. These updates reflect not only the company's attempt to align with evolving market needs and legal requirements but also Apple's attempt to streamline policies in light of new technological advancements. This article delves into the specific changes and the broader implications these hold for developers and the industry.

Key Updates to the App Store Review Guidelines

A central feature of the updated guidelines is a new requirement for apps containing advertisements. These apps must now provide users the ability to report inappropriate or age-inappropriate content encountered in ads. This change is set to enhance content moderation on the platform, ensuring safer user experiences while reinforcing Apple's commitment to stringent content standards.

Moreover, the revised Section

…

It’s Glowtime: What to Expect from Apple’s Upcoming Event

By Robert DeLuca in Event on
Apple’s highly anticipated "It’s Glowtime" event is set to kick off today, and tech enthusiasts are buzzing with excitement. As usual, Apple has managed to keep some of the event’s details under wraps, but thanks to some reliable sources, we’ve got a good sense of what could be on the horizon. Here’s a recap of what we’re expecting at Glowtime: 1. AirPods Max Update Apple’s premium over-ear headphones, the AirPods Max, seem to be getting a subtle refresh. We’ll see a new black color option bu…

Phone 16 New Capture Button and Case Design Leak

By Robert DeLuca in iPhone 16 on
As the iPhone 16 rumors gain momentum, leaker @duanrui1205 has shared images of third-party silicone cases that provide a glimpse into a potentially exciting new feature: the "Capture" button. These cases, designed with an opening in the expected location of the new button, suggest Apple is introducing a capacitive photo button on the iPhone 16, enhancing the photography experience for users. The Rumored "Capture" Button The new "Capture" button is speculated to be a capacitive button, locate…

Apple Gears Up MacBook Pro Production for M4 Pro and M4 Max Chips

By Robert DeLuca in MacBook on
As the summer draws to a close, Apple’s supply chain is reportedly kicking into high gear, with mass production of the next-generation 14-inch and 16-inch MacBook Pro models underway. According to sources, including the Taiwanese industry publication DigiTimes, assembly lines are humming as the tech giant prepares to roll out MacBooks equipped with the highly anticipated M4 Pro and M4 Max chips. This timeline aligns with insights from display industry analyst Ross Young, who mentioned that ship…

Apple Announces CFO Changes

By Robert DeLuca in News on
In a significant move for Apple, the company has announced that its long-serving Chief Financial Officer, Luca Maestri, will resign on January 1, 2025. After almost a decade of driving Apple's financial success, Maestri will continue to lead critical functions such as information systems, technology, and real estate, reporting directly to CEO Tim Cook. Kevan Parekh, the current financial planning and analysis vice president, will take over the reins. Parekh, who has been with Apple for 11 years…

The iPhone 17 is Rumored to Have 12GB of RAM

By Robert DeLuca in iPhone 17 Rumors on
Rumors have been swirling about the iPhone 17 already. According to a leaker on Weibo known as "Mobile Phone Chip Expert," the iPhone 17, set to debut in 2025, is rumored to boast 12GB of RAM. The source, "Mobile Phone Chip Expert," isn’t just any random leaker. They’ve built a solid track record over the years, being the first to accurately predict the iPhone 7’s water resistance and the chip strategy of the iPhone 14 series. This same source also recently revealed Apple’s plans to develop its…

Apple Event Announced September 9th

By Robert DeLuca in iPhone 16 on
The iPhone 16 Lineup: Action Buttons, Capture Features, and More Apple’s iPhone 16 series is on the horizon, and it's packed with features that aim to redefine how we interact with our smartphones. The iPhone 16 lineup promises to deliver a more personalized and efficient user experience, from the customizable Action Button to the new Capture Button with intuitive gestures. Plus, with the power of the A18 chip, these devices are set to take full advantage of Apple’s latest intelligence features…

Apple’s Upcoming Changes for EU Users

By Robert DeLuca in Software on
Apple is preparing to roll out some significant changes for iOS and iPadOS users in the European Union by the end of this year. These updates, driven by the EU's Digital Markets Act (DMA), will affect how users interact with their devices, particularly around browser selection, default apps, and the ability to delete certain core apps. One of the key changes includes an updated browser choice screen. EU users will be prompted to select a default browser if Safari is currently set as their defau…

iPhone 16 Pro to be Made in India

By Robert DeLuca in Manufacturing on
Apple’s relationship with China has been a crucial part of its manufacturing strategy for years, but that dynamic is shifting dramatically with the upcoming iPhone 16 Pro. Apple has decided to manufacture these high-end models in India instead of China for the first time, marking a significant milestone in its global production strategy. Why India? This move reflects Apple’s broader goal to diversify its supply chain and reduce dependence on China amidst global tensions. India offers a competi…

Apple’s Next Big Thing: A Robotic iPad?

By Robert DeLuca in Robotics on
In the ever-evolving tech landscape, where whispers of the next big innovation are always around the corner, Mark Gurman has dropped a rather interesting tidbit in his latest PowerOn newsletter. Apple, known for its groundbreaking products, might be working on something that sounds like it belongs more in a sci-fi movie than on your kitchen counter—a $1,000 robotic iPad. According to Gurman, Apple is pushing forward with what could be its first true foray into robotics, capitalizing on recent a…