Menu

Apple Rumors

Your one stop for all things related to Apple news and rumors

iPhone 18 Pro’s Rumored A20 Chip: 2nm Technology and a New Packaging Era

By Robert DeLuca in iPhone 18 Pro on

Apple’s chip development roadmap has long dictated the performance trajectory of its flagship product lines, and if current industry reports hold, the iPhone 18 Pro line—and potentially Apple’s first folding iPhone—could mark a new era in mobile silicon.

The 2nm Transition: What’s Changing?

Multiple analyst reports, including recent commentary from Jeff Pu (GF Securities) and Ming-Chi Kuo (TF International Securities), point to Apple equipping the iPhone 18 Pro, Pro Max, and projected iPhone Fold with a newly designed A20 processor. The most discussed upgrade is the use of TSMC’s 2nm fabrication technology, representing a generational leap from the 3nm nodes used in current A-series chips.

Advancements in Fabrication

TSMC’s 2nm process is expected to enable higher transistor densities, leading to improvements in performance and efficiency. According to industry sources, the 2nm node could allow for:

  • Increased processing performance with comparable or reduced power
…

iPhone 17 and iPhone 17 Air: Conflicting Reports Emerge on ProMotion and Display Tech

By Robert DeLuca in iPhone 17 on

Apple’s upcoming iPhone 17 series, especially the standard and rumored "Air" models, continues to generate considerable discussion among industry analysts and rumor trackers. Discrepancies have recently surfaced regarding whether these non-Pro models will finally adopt ProMotion displays—a feature long exclusive to Apple's Pro lineup since the debut of the iPhone 13 Pro.

Contradictory Reports on ProMotion and 120Hz Panels

Multiple sources over recent months have suggested Apple might equip the base iPhone 17 and the new iPhone 17 Air with ProMotion, bringing 120Hz adaptive refresh OLED technology to a wider user base. Specifically, this would involve shifting from the current low-temperature polycrystalline silicon (LTPS) panels at 60Hz (as seen on the iPhone 16 and iPhone 16 Plus) to either LTPO-based adaptive panels or at least higher-fixed-refresh alternatives.

In the latest development, a Chinese leaker with a mixed track record has disputed this narrative. Citing industry sources, the leaker—

…

iPhone 16e Enters Europe’s Top 10, But Faces Value Hurdles in Apple’s Lineup

By Robert DeLuca in iPhone 16e on

iPhone 16e Gains Traction but Not Dominance in Europe

The introduction of Apple’s iPhone 16e to the European market has drawn industry attention after the device entered the region’s top ten best-selling smartphones in March 2025. According to data from Counterpoint Research, as cited by AppleInsider, the iPhone 16e claimed the ninth spot in these rankings during its launch month, accounting for 8% of Apple’s unit sales and 2% of total smartphone sales in Europe.

While Apple’s established fanbase and retail presence typically support new product launches, this midtier entrant is facing notable headwinds. The iPhone 16e’s performance, though statistically significant, lags behind the results achieved by prior midrange Apple devices, such as the iPhone SE. Counterpoint’s data suggests that a competitive pricing landscape, combined with macroeconomic pressures, may be limiting broader adoption within price-sensitive segments of the European market.

Pricing Strategy and Internal

…

Polestar Confirms Ongoing Commitment to Apple CarPlay Ultra Integration

By Robert DeLuca in CarPlay Ultra on

Polestar Confirms Ongoing Commitment to Apple CarPlay Ultra Integration

Apple’s CarPlay Ultra is entering the automotive landscape at a measured pace, but not without momentum from notable partners. On June 2, Polestar, the electric vehicle (EV) brand under the Volvo Car Group umbrella, confirmed to MacRumors that it continues to plan for CarPlay Ultra integration in its forthcoming EV models. While the company stopped short of providing a concrete timeline or additional rollout specifics, this public affirmation stands out as several automakers remain silent about their future plans for CarPlay Ultra.

What Is CarPlay Ultra?

Launched in May 2025, CarPlay Ultra represents Apple’s next-generation in-car user interface. Expanding far beyond earlier versions of CarPlay, the system now offers:

  • Deep integration with a vehicle’s instrument cluster and native systems
  • Support for built-in apps, including Radio and Climate controls
  • Customizable widgets and tailored automotive branding
  • Adjustable color schemes for
…

Apple Unveils 'Sleek Peek' Teaser and Visual Updates Ahead of WWDC 2025

By Robert DeLuca in WWDC 2025 on

With WWDC 2025 set to begin on June 9, Apple has refreshed anticipation for the event by unveiling a new “Sleek peek” tagline and updated graphics on its official WWDC website and promotional materials. The new campaign replaces the previous “On the horizon” tagline, introducing fresh visual motifs just one week before the opening keynote.

Updated Visuals: Glass-Inspired Aesthetic

Apple’s latest WWDC 2025 graphics now showcase a glass-like Apple logo illuminated with shifting colors. Previous weeks featured a glass effect with a rainbow motif, but the most recent update cycles through animated graphics—including the Apple logo, the Swift logo, and a stylized rainbow—echoing Apple's evolving design language for the event. The aesthetic aligns closely with Apple’s recent focus on transparency, depth, and vibrant color layering.

Messaging and Strategic Positioning

The new “Sleek peek” tagline surfaced on Apple’s WWDC event page and was further amplified by

…

Apple Plans AI-Powered Shortcuts App Upgrade With Apple Intelligence Integration

By Robert DeLuca in Shortcuts on

Apple is set to deliver a major upgrade to its Shortcuts app, aiming to enhance automation capabilities with Apple Intelligence integration, according to a recent Bloomberg report. This strategic move reflects Apple's broader push to infuse on-device intelligence across its platforms, positioning Shortcuts as a key entry point for both power users and newcomers seeking productivity gains on iOS, iPadOS, and macOS.

The Evolution of Shortcuts: From Workflow to Apple Intelligence

Shortcuts began as Workflow, an independent app acquired by Apple in 2017. Since its rebranding and integration into iOS in 2018, Shortcuts has enabled users to assemble multi-step workflows—termed "shortcuts"—that automate sequences from launching apps to manipulating files and sending routine messages. As automation needs have grown more sophisticated, Apple has steadily expanded Shortcuts’ capabilities, making it a core utility for developers, enthusiasts, and productivity-focused users alike.

According to Bloomberg’s Mark Gurman, Apple is now preparing

…

Apple Challenges EU Interoperability Demands: What the DMA Appeal Means for iOS

By Robert DeLuca in Apple on

Apple is pushing back against a major regulatory milestone in the European Union, appealing interoperability requirements imposed by the Digital Markets Act (DMA). The company filed its challenge with the EU's General Court in Luxembourg on May 30, targeting the European Commission's directive to open up iOS to increased third-party device access and data sharing.

EU Digital Markets Act: Targeting Interoperability

The Digital Markets Act is a wide-reaching regulatory initiative intended to increase competition and consumer choice among large technology platforms, which the EU designates as "gatekeepers." Since 2024, Apple has been subject to several DMA mandates, including requirements on App Store payment links and alternate browser engines. The latest provision, confirmed by the European Commission in March 2025, mandates that Apple provide interoperability with rival devices — not just within its own hardware ecosystem.

Key aspects of these interoperability rules include:

  • Allowing third-party smartwatches, headphones, and VR headsets to integrate
…

Internal Siri AI Approaches ChatGPT Performance as Apple Weighs Broader Release

By Robert DeLuca in Apple Intelligence on

The landscape of artificial intelligence voice assistants is rapidly evolving, and Apple is intensifying its efforts to remain at the forefront. According to a recent Bloomberg report, Apple has been internally testing advanced Large Language Models (LLMs) for Siri—models that, in some benchmarks, approach or even match the capabilities of industry leaders such as OpenAI's ChatGPT.

Internal AI Models: Significant Progress

While Apple recently introduced Apple Intelligence, a suite of AI-powered features focused on privacy and on-device processing, sources indicate that much more powerful LLMs are in development within the company. The report details that Apple’s research teams are currently experimenting with models spanning a range of complexities, including LLMs with 3 billion, 7 billion, 33 billion, and up to 150 billion parameters. For context, models at the top end of this range are similar in size to those that underpin today's leading AI chatbots.

Apple has reportedly

…

WWDC 2025: UI Overhaul Leads a Subdued Conference

By Robert DeLuca in WWDC on

WWDC 2025: UI Overhaul Leads a Subdued Conference

Apple’s Worldwide Developers Conference (WWDC) is frequently a launching pad for the company’s most impactful announcements, from hardware debuts to foundational software advancements. However, the 2025 iteration is shaping up to be a more restrained affair, based on credible reporting from Bloomberg’s Mark Gurman and corroborating industry sources. This year, Apple is projected to focus on software refinements and interface redesigns, rather than unveiling new marquee products or major next-generation technologies.

Recent WWDC High Points: A Stark Contrast

To understand WWDC 2025’s expected scope, it helps to revisit the preceding two conferences:

  • WWDC 2023: Apple introduced the Vision Pro mixed reality headset and unveiled visionOS. The Vision Pro represented Apple’s entry into spatial computing, generating considerable anticipation despite later experiencing restrained sales, due in part to its $3,499 price tag.
  • WWDC 2024: Marked by the launch
…

New macOS Tahoe Set to Debut at WWDC 2025

By Robert DeLuca in macOS 26 on

The Excitement Builds for macOS Tahoe

In just days, Apple enthusiasts around the world will tune in for the 2025 Worldwide Developers Conference (WWDC), where Apple is expected to unveil its latest operating system, macOS 26, now reportedly christened macOS Tahoe. Industry insiders and fans alike are eager to see what the tech giant has in store, following the recent leak from Bloomberg’s Mark Gurman, who shared that macOS 26 is named after California's picturesque Lake Tahoe.

Apple’s California Dreaming: The evolution of macOS Naming

Apple’s naming tradition for macOS reveals a significant shift over the years. While the company’s earliest operating systems were named after large cats – from Cheetah to Lion – the 2013 release of OS X Mavericks marked a transition toward names reflecting iconic Californian locations. This change aligned with Apple’s roots and cultural heritage, celebrating the diversity and grandeur of California itself.

…

Apple Updates Developer Policies and Guidelines

By Robert DeLuca in Apple on

Apple Updates Developer Policies and Guidelines

In a notable shift towards more developer-friendly practices, Apple has recently announced comprehensive updates to its App Store Review Guidelines, Apple Developer Program License Agreement, and Apple Developer Agreement. These updates reflect not only the company's attempt to align with evolving market needs and legal requirements but also Apple's attempt to streamline policies in light of new technological advancements. This article delves into the specific changes and the broader implications these hold for developers and the industry.

Key Updates to the App Store Review Guidelines

A central feature of the updated guidelines is a new requirement for apps containing advertisements. These apps must now provide users the ability to report inappropriate or age-inappropriate content encountered in ads. This change is set to enhance content moderation on the platform, ensuring safer user experiences while reinforcing Apple's commitment to stringent content standards.

Moreover, the revised Section

…

It’s Glowtime: What to Expect from Apple’s Upcoming Event

By Robert DeLuca in Event on
Apple’s highly anticipated "It’s Glowtime" event is set to kick off today, and tech enthusiasts are buzzing with excitement. As usual, Apple has managed to keep some of the event’s details under wraps, but thanks to some reliable sources, we’ve got a good sense of what could be on the horizon. Here’s a recap of what we’re expecting at Glowtime: 1. AirPods Max Update Apple’s premium over-ear headphones, the AirPods Max, seem to be getting a subtle refresh. We’ll see a new black color option bu…

Phone 16 New Capture Button and Case Design Leak

By Robert DeLuca in iPhone 16 on
As the iPhone 16 rumors gain momentum, leaker @duanrui1205 has shared images of third-party silicone cases that provide a glimpse into a potentially exciting new feature: the "Capture" button. These cases, designed with an opening in the expected location of the new button, suggest Apple is introducing a capacitive photo button on the iPhone 16, enhancing the photography experience for users. The Rumored "Capture" Button The new "Capture" button is speculated to be a capacitive button, locate…

Apple Gears Up MacBook Pro Production for M4 Pro and M4 Max Chips

By Robert DeLuca in MacBook on
As the summer draws to a close, Apple’s supply chain is reportedly kicking into high gear, with mass production of the next-generation 14-inch and 16-inch MacBook Pro models underway. According to sources, including the Taiwanese industry publication DigiTimes, assembly lines are humming as the tech giant prepares to roll out MacBooks equipped with the highly anticipated M4 Pro and M4 Max chips. This timeline aligns with insights from display industry analyst Ross Young, who mentioned that ship…

Apple Announces CFO Changes

By Robert DeLuca in News on
In a significant move for Apple, the company has announced that its long-serving Chief Financial Officer, Luca Maestri, will resign on January 1, 2025. After almost a decade of driving Apple's financial success, Maestri will continue to lead critical functions such as information systems, technology, and real estate, reporting directly to CEO Tim Cook. Kevan Parekh, the current financial planning and analysis vice president, will take over the reins. Parekh, who has been with Apple for 11 years…