It’s Glowtime: What to Expect from Apple’s Upcoming Event

Apple’s highly anticipated "It’s Glowtime" event is set to kick off today, and tech enthusiasts are buzzing with excitement. As usual, Apple has managed to keep some of the event’s details under wraps, but thanks to some reliable sources, we’ve got a good sense of what could be on the horizon. Here’s a recap of what we’re expecting at Glowtime:

1. AirPods Max Update

Apple’s premium over-ear headphones, the AirPods Max, seem to be getting a subtle refresh. We’ll see a new black color option but don’t expect a full-fledged third-generation model yet. However, Apple is reportedly upgrading the audio performance with better active noise cancellation and adaptive audio features, finally switching from the aging Lightning port to USB-C. While the design will remain unchanged, new color options could be introduced. It’s all about those little refinements, but sometimes, that’s exactly what Apple does best.

2. AirPods 4: Two New Models

We’re also looking forward to a significant update to the standard AirPods. Apple’s fourth-generation AirPods will reportedly come in two flavors, aimed at different price points. One model will include the coveted Active Noise Cancellation (previously exclusive to the Pro line), and both versions are expected to feature a design that blends the current AirPods and AirPods Pro—think shorter stems and an improved fit.

What is the big deal here? Apple’s H2 chip promises better sound quality, improved battery life, and faster pairing, along with support for Bluetooth 5.3 for enhanced connectivity. If these rumors are accurate, we might be getting some of the best non-Pro AirPods to date, and that’s pretty exciting for the masses.

3. iPhone 16: Bigger Displays, New Buttons, and Improved Performance

No Apple event would be complete without unveiling the next-generation iPhone, and the iPhone 16 is shaping up to be a solid, albeit evolutionary, update. Expect larger display sizes for the Pro models—6.3 inches for the iPhone 16 Pro and a massive 6.9 inches for the Pro Max—while the bezels are set to get even slimmer. Alongside these bigger displays, we’re likely to see the introduction of micro-lens technology, which should deliver better brightness and power efficiency.

A standout feature is the expansion of the Action Button to all models, replacing the mute switch. There’s also a Capture Button coming to the iPhone 16, designed to make photography and video capturing even more intuitive. This button will be pressure-sensitive, letting users zoom, autofocus, or switch between camera modes with just a touch.

Under the hood, we expect Apple’s new A18 chip, which could offer even faster performance and better power management. The Pro models might get a slightly more advanced version of the chip, especially regarding GPU power for AI and machine learning tasks. Battery life should see minor improvements as well, with the Pro Max rumored to get up to 5% more capacity. The Pro models could also feature 40W wired charging and 20W MagSafe wireless charging, which would be a nice speed bump over the current models.

Of course, WiFi 7 might make its debut on the Pro models, delivering faster speeds and more reliable connectivity. While the standard models will likely stick with WiFi 6E, Apple ensures that even non-Pro users won’t be left too far behind.

Not the Whole Story

It’s important to note that this isn’t an exhaustive run-down of all the rumors. As with any Apple event, there will surely be surprises that haven’t been leaked or hinted at—whether it’s a tease about the Apple Vision Pro or entirely new product categories. But one thing’s sure: It’s Glowtime, and Apple is about to shine. Let’s see what the folks in Cupertino have in store for us this time.

From refined AirPods to the ever-evolving iPhone lineup, today’s event is bound to deliver something for everyone. Whether you're here for the gadgets or the spectacle, it’s sure to be an exciting day in the Apple ecosystem.